SEO stands for “Search Engine Optimization”. It refers to the process of optimizing a website or webpage to improve its visibility and ranking in search engine results pages (SERPs) for specific keywords or phrases.

The primary goal of SEO is to increase organic traffic to a website by improving its ranking in search engine results pages. This is achieved by optimizing various on-page and off-page factors such as website content, meta tags, backlinks, site structure, and user experience.

There are several techniques and strategies that can be used to improve a website’s SEO, including keyword research, content optimization, link building, technical SEO, and local SEO. Effective SEO requires a deep understanding of search engine algorithms and a commitment to ongoing optimization and improvement.